Customer Service: Is the Golden Rule the best way to treat others?

Growing up, I remember always hearing about "The Golden Rule" from my mother. Do you remember hearing it too? It goes something like this: Do unto others as you would have others do to you. 

Now that I have my own children, I try to explain to them that the golden rule is making sure you treat others, strangers or friends, the way you would want to be treated. As parents we love to watch our children treat others with kindness and inclusion, it just makes the world better place. As I reflect on the Golden Rule, I think there is definitely an important piece missing. That missing piece comes down to the fact that we are all different and we like and dislike differently. That is where the Platinum Rule comes into play. 

Dave Kerpen, author of the book The Art of People, says that following the Golden Rule is all wrong. Instead, we should follow the Platinum Rule: Do unto others as they would want done to them. 

This small change can mean the world to people. Every person brings wonderful gifts to the world, but in different ways. The best way to treat others is to find out the way THEY like to be treated and treat them as such. For example, giving a Starbucks gift card as way to thank someone for the work they have done might seem like a great idea to a coffee drinker. If that person does not drink coffee, how much impact has that gift made? 

I challenge you to work with others to find out how they like to be treated, and treat them that way. Making this powerful shift helps to create a sense of empathy toward others. Just think of how great you could make your customers, colleagues, family, and friends feel if you followed the Platinum Rule.